Insights

Perspectives on Salesforce platform implementation, data strategy, and change management — from the Altovus team.

Marketing Automation
Jul 2026

Marketing Cloud Next Data Kits: Wiring Before the Lights

The wiring arrives before the lights A Marketing Cloud Next org with a licence and no data kits

Data Strategy
Jul 2026

Data 360 vs Braze: The CDP Braze Does Not Build

The thing Braze does not have There is a category of product that Braze deliberately does not build,

Marketing Automation
Jul 2026

Marketing Cloud Next Architecture vs Braze: The Missing Layer

Two platforms, one question Ask a marketer to compare Marketing Cloud Next with Braze and you will usually

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