MarTech Solutions That Stick

We Do More Than Just Implementations

Altovus was founded on a simple yet transformative idea: placing Change Management at the core of every project, rather than treating it as an afterthought. Having worked across diverse industries and cross-functional teams, we’ve seen firsthand how difficult it is for modern marketing teams to successfully adopt and sustain new technology.

Too often, brilliant tech investments stall out because internal teams are left struggling to adapt.

Data Cloud (Data 360) Implementation

Our Salesforce Data Cloud practice is dedicated to helping teams shatter data silos and transform fragmented records into a unified, reliable source of truth. We handle the heavy lifting from end-to-end—connecting disparate data sources, architecting robust data models, and bridging the gap straight to real-time campaign activation. By combining deep technical execution with a focus on team adoption, we turn complex data infrastructure into an intuitive, high-impact growth driver for your business.

Marketing Cloud Next (Agentforce Marketing) Implementation

We specialise exclusively in Salesforce Marketing Cloud Next to build high-performing marketing engines that drive real engagement. Because our entire practice is laser-focused on this platform, we bypass the learning curves of generalist agencies to deliver sophisticated journeys, complex automations, and frictionless rollouts without hand-holding. By pairing this deep technical mastery with practical change management, we ensure your team doesn't just receive a fully optimised system, but actually has the capability and confidence to use it from day one.

The Reality Gap: Why Implementations Stall

60%

Implementation Failure Rate

Industry analyst data consistently shows that roughly half to sixty percent of marketing automation implementations fail to meet their original objectives or stall out entirely. This is rarely due to the software itself, but rather the lack of a clear internal strategy, ownership, and structured change management during rollout.

70%

Severe Data Silos

Roughly 69% to 70% of marketing organisations struggle to integrate disparate data sources or achieve full data unification. Without clean, unified records coming into their automation platform, teams cannot execute reliable segmentation or trigger accurate, real-time campaigns.

40% to 70%

Feature Underutilisation

Studies on marketing technology usage reveal that between 40% and 70% of advanced platform features remain completely unused. Teams end up treating sophisticated enterprise platforms—like Salesforce Marketing Cloud or Data Cloud—as glorified, basic email broadcasters because they lack the specialised skills to configure advanced journeys or data models.

71%

User Adoption Failure

According to enterprise technology research (such as Gartner tracking on complex tech deployments), user adoption failure accounts for 71% of underperforming projects. Marketers often inherit powerful platforms without the proper training or internal capability, leading to low engagement and abandoned workflows.

31%

Fully Satisfied

According to industry benchmarks like Salesforce’s State of Marketing reports, only 31% of marketers express full satisfaction with their ability to unify data across channels. This widespread dissatisfaction highlights the exact friction point between raw data collection and the actual activation required to drive revenue.

Not sure which service you need?

Most implementations involve both. Book a call and we will help you scope the right engagement.